Ben McKinnon

Dec 7 . 5 min

London Kick-Off. Start-up Genesis. 👊🏻👊🏼👊🏽👊🏾👊🏿 Read how we made starting a start-up glamorously mundane, harnessed the power of the post-it and had fun mapping out the framework for our new mission.

The Hero’s Journey.

Christopher Booker’s book, ’The Seven Basic Plots’ gives us 7 handy boxes in which we can place pretty much all of the stories we will ever come across. The most loved start-up stories usually fall into the ‘Rags to Riches’ narrative and they often go something like this:

Screenshot from our first notion setup.

→ Billionaire A’ used their last $50 at an internet cafe, where they taught themselves to code and start a business in 3 hours.

These are heartwarming stories that are meant to be motivating, but often they are not relatable and can even put us off taking the first few scary steps towards exploring, validating or even talking about ideas.

Love and Hugs,

Abdullah 😁

Ben McKinnon

London Kick-Off. Start-up Genesis. 👊🏻👊🏼👊🏽👊🏾👊🏿 Read how we made starting a start-up glamorously mundane, harnessed the power of the post-it and had fun mapping out the framework for our new mission.

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