Ben McKinnon

Jan 29 . 6 min

A Chat with It's Nice That Full transcript from a chat between International Magic, the studio behind Dekks and Jyni Ong from It’s Nice That.

INT: Please can you tell us how the technologies and strategies you use, inform your creative platform, content and experience productions?

Technology is as an ever changing, transient phenomenon that simultaneously informs what we do and how we do it. It’s difficult to step back from technology because it has become such an intrinsic part of our everyday lives.

Marshall McLuhan, The Medium is the Message.

Technology is blurring our experience and understanding of the physical and digital worlds around us. That said, due to the rapid evolution of game changing enablers such as smaller but longer lasting batteries and unlimited cloud storage — we’ve seen the leaps in technological progress become more frequent, albeit less monumental.

Is the medium still the message? Certainly our collective behaviour is largely controlled by the mediums we engage with on a daily basis.

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It’s Nice That

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A Chat with It's Nice That Full transcript from a chat between International Magic, the studio behind Dekks and Jyni Ong from It’s Nice That.

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