Stefan Endress

Mar 26 . 7 min

Face-to-Face R&D at US BY NIGHT I hate design festivals, they’re awesome. International Magic talks on stage at the US BY NIGHT festival in Antwerp. Three days of high energy, powerful one-to-one R&D and PR mode for Dekks.

Context, UBN 2016

In 2016 I travelled to Antwerp for the very first time to visit the UBN festival (f.k.a. OFFF By Night) with the Studio 3 alumni crew, to support my friends Tom and Carl (More and More) and Marc Kremers (Future Corp) for their talks.

Adam and Stefan talking about International Magic.

To be honest, design festivals were always a bit of a turn-off for me. I’m not really sure why but they always felt quite mono and boring. Maybe it was me, but talking with other designers about design just wasn’t inspiring. So going to UBN in 2016 for the very first time, I wasn’t expecting much.

UBN 2016 turned out to be amazing. It really changed my view on design festivals. The venue and its high-calibre speakers were extremely inspiring, but also the city of Antwerp was a total win … such an underdog city that wasn’t on my radar at all.

Thanks for reading,

Abdullah 👋

Stefan Endress

Face-to-Face R&D at US BY NIGHT I hate design festivals, they’re awesome. International Magic talks on stage at the US BY NIGHT festival in Antwerp. Three days of high energy, powerful one-to-one R&D and PR mode for Dekks.

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